Why India Breeds So Many Copycats

India is full of multi-million/billion level brands which are just the copy of some other foreign companies. We have to accept the fact that India lacks innovation but we are masters at copying the things in a better way. We copy and sometimes creates a better version of the product/brand. But why we are so obsessed with this copy culture. 

• Low-Risk Culture → Investors & founders prefer “proven models” (OYO copied Airbnb, Ola copied Uber, Zomato copied Yelp, etc.) instead of pioneering new ones. 

• Fast-Moving Consumer Market → If something works abroad, it’s easier to localize fast for India’s scale (Swiggy vs. DoorDash, Dunzo vs. Postmates). 

• Short-Term Growth Metrics → Brands chase funding and quick adoption, not originality. 

• Cultural Habit of Remixing → India has always thrived on jugaad — taking an idea, adapting it cheaply, and making it mass-market. 

• VC Pressure → Indian VCs often ask, “Where has this worked before?” before writing a cheque.
  
  

🔮 Next Copy Will Be: Likely “Liquid Death Copycats” in India (2025+)

"Liquid Death", a US based mountain water brand success will inspire Indian and very soon by the end of 2025 we will see the clones of it in India and our whole social media will beat drum around it calling it as original and very different thought:

• Take a boring category (like water)

• Wrap it in edgy, cult-like branding

• Target Gen Z / meme culture
  
  

Here are some “obvious next clones”, which might be visible in India very soon:

• Milk Brand (Cult Twist)
  Imagine “Killer Cow” 🐮💀 — premium bottled milk sold like energy drink cans.
  Tagline: “Murder Your Weak Bones.”
  
  

• Chai Brand (Street Goth)
  “Dark Chai Society” ☕🔥 — cold-brew chai in matte black bottles with occult vibes.
  Not your dadi’s chai, this one fights sleep.

• Atta/Flour Brand (Cult Fitness Spin)
  “Death by Roti” 🍞💀 — flour packaged like protein powder, marketed to gym bros.

• Coconut Water (Punk Edition)
  “SkullNut” 🥥💀 — branded like beach rave fuel, not Ayurveda.

• Salt Brand (Mafia Aesthetic)
  “White Death” 🧂— salt packaged in gangster/mob style tins, viral by shock.

• Buttermilk (Regional Twist)
  “Chaas Mafia” 🥛🔫 — hip-hop / gangster positioning of a desi drink.

• Desi Energy Drink Copycat
  Instead of Red Bull’s wings → “Kala Jadoo” (Black Magic) with cult occult branding.
  
  

⚡ In short: expect beverages, staples, and boring FMCG categories to get punk / gothic / cult branding in India by 2025–26.
Because India’s youth LOVES drama + rebellion + memes, and brands like Liquid Death proved that packaging + narrative > product.